by erikamorin | Feb 13, 2021 | Agile 101, Product development
When you think about launching a product to the market, you tend to think about how complicated everything is. What if I tell you that product launching is a rather intuitive process that you already know? Finally! You have “the product” or...
by erikamorin | Feb 8, 2021 | Agile 101
Agility is more common in our lives than you might think, and it can easily be practiced taking a gradual and empirical angle. It has been several years that I am flirting with Agility. I had the chance to put this methodology into practice, but also to teach...
by erikamorin | Mar 15, 2018 | Strategy
People who are part of your target probably have different behaviors. The creation of a “buyer’s persona” by interest groups helps you to better understand them and adapt your value proposition according to the dynamics of the market. Target...
by erikamorin | Jan 8, 2018 | Strategy
All purchasing processes have some logic behind. Believe it or not, even the most impulsive product purchase has gone through a few seconds of reflection by the customer while making a choice. In a hyperconnected and overexposed society, it is well worth understanding...
by erikamorin | Nov 23, 2017 | Strategy
In short, Lean Marketing is the application of the philosophy of Lean Startup (based on the book by Eric Ries) in the planning and execution of your marketing. This method uses scientific experimentation to validate your hypotheses in order to develop your products in...
