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You are more agile than you think …

You are more agile than you think …

Agility is more common in our lives than you might think, and it can easily be practiced taking a gradual and empirical angle.   It has been several years that I am flirting with Agility. I had the chance to put this methodology into practice, but also to teach...
What is Lean Marketing and how to use it?

What is Lean Marketing and how to use it?

In short, Lean Marketing is the application of the philosophy of Lean Startup (based on the book by Eric Ries) in the planning and execution of your marketing. This method uses scientific experimentation to validate your hypotheses in order to develop your products in...