by erikamorin | Sep 20, 2023 | Agile 101
Based on my experience in guiding companies through their Agile transformation processes, I frequently observe that companies have a tendency to assign the same person to play the roles of Scrum Master/Project Manager or Product Owner/Project Manager. While I...
by erikamorin | Jun 5, 2023 | Agile 101
Agility is much more than a simple set of practices. It represents a mindset and a fundamental approach to software development. Unfortunately, many companies make mistakes by misinterpreting agility. In this article, we will explore the key misconceptions about...
by erikamorin | May 29, 2023 | Agile 101
The Daily Scrum, also known as the daily meeting or stand-up meeting, is a fundamental ritual in product development methodologies like Scrum. However, some teams still wonder if they can afford to skip it. In this article, we will present you with 10 compelling...
by erikamorin | May 26, 2023 | Agile 101, Product Owner
When embracing a new role as Product Owner, it is common for professionals to make mistakes that can hinder the success of their products in the market. In this article, we will explore the most common errors faced by novice Product Owners, so that you are aware and...
by erikamorin | Feb 13, 2021 | Agile 101, Lean & Digital Marketing, Product development
When you think about launching a product to the market, you tend to think about how complicated everything is. What if I tell you that product launching is a rather intuitive process that you already know? Finally! You have “the product” or...
by erikamorin | Feb 8, 2021 | Agile 101
Agility is more common in our lives than you might think, and it can easily be practiced taking a gradual and empirical angle. It has been several years that I am flirting with Agility. I had the chance to put this methodology into practice, but also to teach...
by erikamorin | Mar 15, 2018 | Design Thinking
People who are part of your target probably have different behaviors. The creation of a “buyer’s persona” by interest groups helps you to better understand them and adapt your value proposition according to the dynamics of the market. Target...
by erikamorin | Jan 8, 2018 | Design Thinking
All purchasing processes have some logic behind. Believe it or not, even the most impulsive product purchase has gone through a few seconds of reflection by the customer while making a choice. In a hyperconnected and overexposed society, it is well worth understanding...
by erikamorin | Nov 23, 2017 | Lean & Digital Marketing
In short, Lean Marketing is the application of the philosophy of Lean Startup (based on the book by Eric Ries) in the planning and execution of your marketing. This method uses scientific experimentation to validate your hypotheses in order to develop your products in...
by erikamorin | Jul 2, 2017 | Lean & Digital Marketing
Nowadays, everyone knows a bit about digital marketing. Thus, some people have several profiles on social networks, know some tools and read about the “latest trends”. However, being “user of the products that are on the market” is quite...
