by erikamorin | Jan 14, 2024 | Design Thinking, Product development
In the business world, establishing and maintaining a culture of innovation within teams poses a significant challenge, regardless of the company’s size. Competitive pressures, rapid technological advancements, and increasing consumer expectations create an...
by erikamorin | Dec 27, 2023 | Design Thinking
Today, I share with you a new step in my professional journey, a natural evolution stemming from my constant quest for learning and growth. After years of exploring the intricacies of Agility, Design Thinking, and Innovation, I am wholeheartedly delving into the...
by erikamorin | Nov 6, 2023 | Design Thinking, Product development
Design Thinking, a user-centered design methodology, has revolutionized innovation. At its core lies the need to deeply understand the needs and expectations of your target audience. How can you achieve this goal? The Proto Persona, an essential concept, serves as the...
by erikamorin | Mar 15, 2018 | Design Thinking
People who are part of your target probably have different behaviors. The creation of a “buyer’s persona” by interest groups helps you to better understand them and adapt your value proposition according to the dynamics of the market. Target...
by erikamorin | Jan 8, 2018 | Design Thinking
All purchasing processes have some logic behind. Believe it or not, even the most impulsive product purchase has gone through a few seconds of reflection by the customer while making a choice. In a hyperconnected and overexposed society, it is well worth understanding...