by erikamorin | Mar 15, 2018 | Strategy
People who are part of your target probably have different behaviors. The creation of a “buyer’s persona” by interest groups helps you to better understand them and adapt your value proposition according to the dynamics of the market. Target...
by erikamorin | Jan 8, 2018 | Strategy
All purchasing processes have some logic behind. Believe it or not, even the most impulsive product purchase has gone through a few seconds of reflection by the customer while making a choice. In a hyperconnected and overexposed society, it is well worth understanding...
by erikamorin | Nov 23, 2017 | Strategy
In short, Lean Marketing is the application of the philosophy of Lean Startup (based on the book by Eric Ries) in the planning and execution of your marketing. This method uses scientific experimentation to validate your hypotheses in order to develop your products in...
by erikamorin | Jul 2, 2017 | Online reputation, Strategy
Nowadays, everyone knows a bit about digital marketing. Thus, some people have several profiles on social networks, know some tools and read about the “latest trends”. However, being “user of the products that are on the market” is quite...
by erikamorin | May 1, 2017 | Strategy, Web Site
Find out how a “landing page” differs from a single page website. According to the user, the “landing pages” and the “one site page” have similarities. In general, these tools are considered as a Web site with restricted navigation...
by erikamorin | Apr 7, 2017 | Strategy
A few months ago, I wrote about the importance of having digital assets for your business, your brand, and your product or service. However, having a beautiful website or profiles on social networks is not enough to attract prospects. You must look for them! Here are...
