Misinterpretations of Agile in Product Development: Understanding the Pitfalls to Avoid
Agility is much more than a simple set of practices. It represents a mindset and a fundamental approach to software development. Unfortunately, many companies make mistakes by misinterpreting agility. In this article, we will explore the key misconceptions about...
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THE DAILY SCRUM: 10 REASONS WHY YOU SHOULDN’T ASK IF YOU CAN SKIP IT
The Daily Scrum, also known as the daily meeting or stand-up meeting, is a fundamental ritual in product development methodologies like Scrum. However, some teams still wonder if they can afford to skip it. In this article, we will present you with 10 compelling...
Common Mistakes of New Product Owners. Don’t Fall into These Traps!
When embracing a new role as Product Owner, it is common for professionals to make mistakes that can hinder the success of their products in the market. In this article, we will explore the most common errors faced by novice Product Owners, so that you are aware and...
What love and marriage have to do with product launching?
An analogy to show you how to make easier product launching.
You are more agile than you think …
Agility is more common in our lives than you might think, and it can easily be practised taking a gradual and empirical angle.
The “buyer’s persona”, the center of strategy to reach potential customers
People who are part of your target probably have different behaviors. The creation of a "buyer's persona" by interest groups helps you to better understand them and adapt your value proposition according to the dynamics of the market. Target definition is one of the...
The buyer’s journey, a concept to understand before you start your marketing execution
Customers do not want to be disturbed, they want to have relevant information to make their purchasing decisions. It is through understanding the customer journey that you will be able to make your product more attractive to the prospects.