
PROTO PERSONA: THE FIRST STEP TOWARDS USER-CENTERED DESIGN
Explore the Proto Persona: Your Starting Point in Design Thinking for a Better Understanding of Your Target Audience.

Certified PSM II, PSPOI, PSK, and PAL-EBM, I am a passionate advocate for innovation, always exploring new frontiers and embracing challenges.
Welcome to this space where I share my experiences and insights on the Agile Mindset and product development. Curious to learn more about me? Feel free to check out my social media profiles:
(Spanish version of my articles on Medium)
LATEST ARTICLES
The 3 Questions Every Product Owner Should Ask Daily
Daily Product Owner questions: Value creation, simplicity, and staying aligned. Keys to success
Agile Halloween Nightmares: Navigating the Complexity with a Grin
Explore the world of agile Halloween nightmares and their solutions. Wishing a Happy Halloween to the brave agile teams overcoming these challenges with a grin!
Perfecting the Sales Pitch for Entrepreneurs: My Coaching Insights
Discover the secrets to crafting an irresistible pitch for entrepreneurs. Tips to attract investors and partners with confidence.
Relative Estimation for Simplifying Complex Project Management
Relative estimation is a technique I have extensively used to tackle complex problems. It offers a flexible approach to estimating the relative size of the work to be done by breaking it down into smaller tasks. At the core of this method lies the comparison of...
Starting Successfully: A Guide to Creating a Product Backlog from Scratch
When a team embarks on a new project or the development of a product from scratch, one of the first questions that arises is, "Where do we start?" This is a crucial question because the early stages of a project can often seem confusing and chaotic. Every team has its...
The Fundamentals of Product Development: A Creative Exploration
Product development is a fascinating journey, an adventure in which I have accompanied entrepreneurs, intrapreneurs, and companies in creating innovative products, from mere ideas to market-ready products. It's a complex process that demands both adaptability and...