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The “buyer’s persona”, the center of strategy to reach potential customers

The “buyer’s persona”, the center of strategy to reach potential customers

by erikamorin | Mar 15, 2018 | Design Thinking

People who are part of your target probably have different behaviors. The creation of a “buyer’s persona” by interest groups helps you to better understand them and adapt your value proposition according to the dynamics of the market. Target...
The buyer’s journey, a concept to understand before you start your marketing execution

The buyer’s journey, a concept to understand before you start your marketing execution

by erikamorin | Jan 8, 2018 | Design Thinking

All purchasing processes have some logic behind. Believe it or not, even the most impulsive product purchase has gone through a few seconds of reflection by the customer while making a choice. In a hyperconnected and overexposed society, it is well worth understanding...
What is Lean Marketing and how to use it?

What is Lean Marketing and how to use it?

by erikamorin | Nov 23, 2017 | Lean & Digital Marketing

In short, Lean Marketing is the application of the philosophy of Lean Startup (based on the book by Eric Ries) in the planning and execution of your marketing. This method uses scientific experimentation to validate your hypotheses in order to develop your products in...
Three Mistakes to Avoid When Implementing Your Digital Marketing Strategy

Three Mistakes to Avoid When Implementing Your Digital Marketing Strategy

by erikamorin | Jul 2, 2017 | Lean & Digital Marketing

Nowadays, everyone knows a bit about digital marketing. Thus, some people have several profiles on social networks, know some tools and read about the “latest trends”. However, being “user of the products that are on the market” is quite...
Landing pages and one site pages. Which is the difference?

Landing pages and one site pages. Which is the difference?

by erikamorin | May 1, 2017 | Uncategorised

Find out how a “landing page” differs from a single page website. According to the user, the “landing pages” and the “one site page” have similarities. In general, these tools are considered as a Web site with restricted navigation...
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