Strategies and tools to better managing your Instagram account

According to 2016 “Nielsen Social Media Report”, Instagram is second among the top 10 most used social networks in the world. As a matter of fact, in December 2016, the social network had six hundred million active users. The graphical and interactive nature of the information shared on Instagram, as well as filters and hashtags, led to the popularity of this social network among companies seeking to increase the interaction rate and engagement of their communities. However, some companies remain in the classic photo sharing and do not take advantage of other actions or third-party applications to improve the Instagram profile management. Here is a list of strategies and free tools that will help you better manage your account from your phone:

Plan Your Publications and Organize Your Calendar

The list of my favourite apps for the calendar content planning and to following the community interactions:

Producing a Variety of Content

Images are the core of your Instagram’s communication. They offer infinite possibilities to get the attention of your community. However, it is important to add a touch of innovation to them. Here are some apps that will help you show your content differently:.

Choosing Hashtags

Your publications should be accompanied by a descriptive text, but you should also include some hashtags. These keywords are shortcuts used for Instagram subscribers either to explore specific themes or to follow a trend. Sometimes, the choice of hashtags is not obvious, so there are several tools on the market to make the task easier. Here are three of my favourites:

Note: these Android apps have their equivalent in IOS

Evaluating Your Actions and Analyzing Your Results

Official statistics are only available for company accounts. If you have not yet made the change or you have a personal profile, you can always use free options to track indicators such as the engagement rate of your posts, the quality of your subscribers, who viewed your profile, etc.

Note: these Android apps have their equivalent in IOS

Finally, I encourage you to be aware of trends, as they change quickly on Instagram. Study well your competition and listen actively to your community. Do not forget that subscribers are always thirsty for relevant content, but they also look for innovation and fun. Let’s go ahead and conquer your Instagram community!