by erikamorin | Jan 14, 2024 | Design Thinking, Product development
In the business world, establishing and maintaining a culture of innovation within teams poses a significant challenge, regardless of the company’s size. Competitive pressures, rapid technological advancements, and increasing consumer expectations create an...
by erikamorin | Nov 6, 2023 | Design Thinking, Product development
Design Thinking, a user-centered design methodology, has revolutionized innovation. At its core lies the need to deeply understand the needs and expectations of your target audience. How can you achieve this goal? The Proto Persona, an essential concept, serves as the...
by erikamorin | Oct 2, 2023 | Agile 101, Product development, Product Owner
When a team embarks on a new project or the development of a product from scratch, one of the first questions that arises is, “Where do we start?” This is a crucial question because the early stages of a project can often seem confusing and chaotic. Every...
by erikamorin | Sep 26, 2023 | Product development
Product development is a fascinating journey, an adventure in which I have accompanied entrepreneurs, intrapreneurs, and companies in creating innovative products, from mere ideas to market-ready products. It’s a complex process that demands both adaptability...
by erikamorin | Feb 13, 2021 | Agile 101, Lean & Digital Marketing, Product development
When you think about launching a product to the market, you tend to think about how complicated everything is. What if I tell you that product launching is a rather intuitive process that you already know? Finally! You have “the product” or...