by erikamorin | Mar 15, 2018 | Design Thinking
People who are part of your target probably have different behaviors. The creation of a “buyer’s persona” by interest groups helps you to better understand them and adapt your value proposition according to the dynamics of the market. Target...
by erikamorin | Jan 8, 2018 | Design Thinking
All purchasing processes have some logic behind. Believe it or not, even the most impulsive product purchase has gone through a few seconds of reflection by the customer while making a choice. In a hyperconnected and overexposed society, it is well worth understanding...
