by erikamorin | Feb 13, 2021 | Agile 101, Lean & Digital Marketing, Product development
When you think about launching a product to the market, you tend to think about how complicated everything is. What if I tell you that product launching is a rather intuitive process that you already know? Finally! You have “the product” or...
by erikamorin | Nov 23, 2017 | Lean & Digital Marketing
In short, Lean Marketing is the application of the philosophy of Lean Startup (based on the book by Eric Ries) in the planning and execution of your marketing. This method uses scientific experimentation to validate your hypotheses in order to develop your products in...
by erikamorin | Jul 2, 2017 | Lean & Digital Marketing
Nowadays, everyone knows a bit about digital marketing. Thus, some people have several profiles on social networks, know some tools and read about the “latest trends”. However, being “user of the products that are on the market” is quite...
by erikamorin | Apr 7, 2017 | Lean & Digital Marketing
A few months ago, I wrote about the importance of having digital assets for your business, your brand, and your product or service. However, having a beautiful website or profiles on social networks is not enough to attract prospects. You must look for them! Here are...
by erikamorin | Feb 27, 2017 | Lean & Digital Marketing
Since the announcement of Facebook in 2016 about the chatbots integration in their messaging platform, more than one thousand bots have been created. Although these numbers are significant, most of these intelligent assistants are unknown or in a testing phase. On the...
by erikamorin | Feb 4, 2017 | Lean & Digital Marketing
According to 2016 “Nielsen Social Media Report”, Instagram is second among the top 10 most used social networks in the world. As a matter of fact, in December 2016, the social network had six hundred million active users. The graphical and interactive...
