Exploring the World of Service Design: A Natural Evolution
Today, I share with you a new step in my professional journey, a natural evolution stemming from my constant quest for learning and growth. After years of exploring the intricacies of Agility, Design Thinking, and Innovation, I am wholeheartedly delving into the...
Certified PSM II, PSPOI, PSK, and PAL-EBM, I am a passionate advocate for innovation, always exploring new frontiers and embracing challenges.
Welcome to this space where I share my experiences and insights on the Agile Mindset and product development. Curious to learn more about me? Feel free to check out my social media profiles:
(Spanish version of my articles on Medium)
LATEST ARTICLES
Common Mistakes of New Product Owners. Don’t Fall into These Traps!
When embracing a new role as Product Owner, it is common for professionals to make mistakes that can hinder the success of their products in the market. In this article, we will explore the most common errors faced by novice Product Owners, so that you are aware and...
What love and marriage have to do with product launching?
An analogy to show you how to make easier product launching.
You are more agile than you think …
Agility is more common in our lives than you might think, and it can easily be practised taking a gradual and empirical angle.
The “buyer’s persona”, the center of strategy to reach potential customers
People who are part of your target probably have different behaviors. The creation of a "buyer's persona" by interest groups helps you to better understand them and adapt your value proposition according to the dynamics of the market. Target definition is one of the...
The buyer’s journey, a concept to understand before you start your marketing execution
Customers do not want to be disturbed, they want to have relevant information to make their purchasing decisions. It is through understanding the customer journey that you will be able to make your product more attractive to the prospects.
What is Lean Marketing and how to use it?
Lean Marketing, a method increasingly popular that improves the performance of your business strategies and the growth of your company.