PROTO PERSONA: THE FIRST STEP TOWARDS USER-CENTERED DESIGN
Explore the Proto Persona: Your Starting Point in Design Thinking for a Better Understanding of Your Target Audience.
Certified PSM II, PSPOI, PSK, and PAL-EBM, I am a passionate advocate for innovation, always exploring new frontiers and embracing challenges.
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(Spanish version of my articles on Medium)
LATEST ARTICLES
Three Mistakes to Avoid When Implementing Your Digital Marketing Strategy
Things to keep in mind when implementing your company’s digital marketing strategy.
Landing pages and one site pages. Which is the difference?
Find out how a “landing page” differs from a single page website.
Four Digital Marketing Strategies to Boost Your Company’s Brand Online
Boost your company’s brand online with these four digital marketing techniques.
Chatbots, a tool to go further in your customer service
In your business Facebook page, you can offer to your customers a virtual assistant or “chatbot”. Know this new communicational tool that enriches the user experience.
Strategies and tools to better managing your Instagram account
Are you sometimes lost managing your Instagram account? Here are some ideas that go beyond just publishing images.
How to begin your email marketing strategy? (1)
Are you are wondering what’s the starting point in an email marketing campaign? Here are some best practices to begin.