by erikamorin | May 1, 2017 | Lean & Digital Marketing
Find out how a “landing page” differs from a single page website. According to the user, the “landing pages” and the “one site page” have similarities. In general, these tools are considered as a Web site with restricted navigation...
by erikamorin | Apr 7, 2017 | Lean & Digital Marketing
A few months ago, I wrote about the importance of having digital assets for your business, your brand, and your product or service. However, having a beautiful website or profiles on social networks is not enough to attract prospects. You must look for them! Here are...
by erikamorin | Feb 27, 2017 | Lean & Digital Marketing
Since the announcement of Facebook in 2016 about the chatbots integration in their messaging platform, more than one thousand bots have been created. Although these numbers are significant, most of these intelligent assistants are unknown or in a testing phase. On the...
by erikamorin | Feb 4, 2017 | Lean & Digital Marketing
According to 2016 “Nielsen Social Media Report”, Instagram is second among the top 10 most used social networks in the world. As a matter of fact, in December 2016, the social network had six hundred million active users. The graphical and interactive...
by erikamorin | Jan 17, 2017 | Lean & Digital Marketing
It’s been a long time since smart phone has become an essential tool to improve the quality of life in this connected world. In our hyperconnected society, the cellphone performs a direct channel between people and a bridge within enterprises and clients....
by erikamorin | Sep 18, 2016 | Lean & Digital Marketing
The Internet has changed the customer-enterprise communications a while ago. Before, a client would complain directly to the company if he was dissatisfied with their services or, worst-case scenario, he would mention it to his relatives. Nowadays, all you need to do...
by erikamorin | Aug 29, 2016 | Lean & Digital Marketing
Since the arrival of search engines offering the best possible user experience such as Google, Yahoo and Bing, the competition between enterprises to appear first on the results page is constantly increasing. These research tools often update their indexing programs....
by erikamorin | Aug 29, 2016 | Lean & Digital Marketing
You’ve heard it often: your enterprise’s presence on the Internet starts with a website. You might, however, run out of ideas for new content or realize this activity takes a lot of time and effort. If you want a fast solution that will give you quick...
by erikamorin | Aug 29, 2016 | Lean & Digital Marketing
You finally decided to create your enterprise’s profile on social networks. You are convinced of the importance to be there and trust this new channel. However, you might not know where to start and want a little guidance. Here is a list to help you have a good...
by erikamorin | Aug 29, 2016 | Lean & Digital Marketing
Whether it is to improve the credibility of their enterprise or offer services and find potential new customers, the number of professionals and enterprises developing their website is constantly increasing. The deployment of a website is however very complex and...